Tying to the then-current state of gasoline prices proved to be impactful with consumers.
Not often does a banner drive the TV creative—but here it is. I think we shot about 60 pizzas before we got the end-frame pie to look just right.
For the second version of the ad, we thought it would be awesome to have a pizza delivery truck smash into the delivery guy. The client didn't like that thought and instead went for our alternate idea—blowing the guy up.
Blowing up the pizza guy worked a lot better in the TV spot.