A clean, bold, modern design was key to helping the Dodge brand feel contemporary while setting it apart from the countless automotive websites out there.
Combining lifestyle photography, studio shots and 3D renders helps the experience feel dynamic.
Full bleed imagery gives the user a feel for the vehicle's interior.
Playful interactivity gives users vehicle information in a fun and engaging way.
We developed a clear (and very meticulous) style guide to maintain consistency throughout the new site as well as carrying through to online advertising.