The YouTube mosaic in action.
YouTube's homepage was YOURS for a day!
Print drives to mobile where you can watch videos and connect to Sharpie via facebook.
The team created a series of a short-form documentaries highlighting outstanding advocates who started something with Sharpie. This one's my favorite.
Process is key and hand-sketching always seems to do the trick for me. Here's the intro animation for the official YouTube takeover.
Banners drive users to Sharpie.com where they are prompted to submit a creation.
This banner showcases a Sharpie advocate's creation. The audio is timed so that the pencil seems to be writing the lyrics in real-time.
Here's a screen capture of the animation.
Another advocate showcase banner. This version allows users to rollover the advocate's creation (a Sharpie-designed handbag) and get details on the advocate's Sharpie techniques.