A BIT ABOUT ME
I’ve spent 20+ years turning marketing ideas into digital experiences that people actually use.
In my career as a Creative Director, I’ve led projects from first sketch to final launch—finding simple, effective solutions to complex challenges. I love blending strategy with creativity to create work that not only looks good but drives real results. Along the way, I’ve helped Fortune 500 brands grow by staying curious and leaning into what’s next. Lately, that means embracing AI—not as a buzzword, but as a tool to think smarter, move faster, and build more personalized digital experiences that connect with people in new ways. Some of my proudest accomplishments are:
Revolutionized Harley-Davidson CRM: Developed a CRM creative strategy and design system that resulted in an impressive CTR of +35% and boosted revenue by +60% within the first six months.
AI-Driven Marketing Innovation for PACCAR Parts: Led the development of an AI recommendation engine, resulting in +200K hyper-targeted emails and a $250MM annual revenue increase in truck part sales demonstrating expertise in leveraging technology to drive significant business growth.
A Security Solution That Saved Millions for Discover: Designed the first-ever simple on/off switch for credit cards, saving $20MM annually in cost reductions.
Overall Revenue (2022-24)
Creating products that drive business results has been a core facet of my work.
