With nearly 20 years of experience as a digital creative specialist, I’ve turned marketing ideas into digital solutions that users actually use.
In my role as SVP Group Creative Director at FCB, I’ve led creative initiatives from start to finish with simple solutions to complex challenges and delivered results that resonate. My blend of strategy and creativity has fueled impactful projects across a wide range of categories by embracing new trends and technologies that add lasting value. Strong communication and teamwork have driven my projects to successes that have resulted in multi-millions in business growth for Fortune 500 brands. Some of my proudest accomplishments are:
Revolutionized Harley-Davidson CRM: Developed a CRM creative strategy that boosted revenue by +60% within the first six months, demonstrating my ability to merge creative vision and strategic thinking.
AI-Driven Marketing Innovation for PACCAR Parts: Led the development of an AI recommendation engine, resulting in +200K hyper-targeted emails and a $250MM annual revenue increase in truck part sales demonstrating expertise in leveraging technology to drive significant business growth.
A Security Solution That Saved Millions for Discover: Designed the first-ever simple on/off switch for credit cards, saving $20MM annually in cost reductions.
Looking ahead, I’m excited to explore new opportunities where I can continue to drive innovation and business success.
A wealth of experience has allowed me to apply my skills across +50 brands.
My best work is typically the collective output of many talented teams and individuals.
Creating products that drive business results has been a core facet of my work.
Awards & Recognition
Featured Case Studies
We Turned Pinterest Pins Into Paint Chips
Role: Concept, Creative Direction, UX/UI Direction
Results: Increased Valspar social share by +350% and delivered 13,000 paint chips in the first month
We Built an AI-Powered Truck Parts Recommendation Engine
Role: Concept, Process Development, Creative Direction
Results: Increased PACCAR Parts incremental sales by +$250MM and delivered +200K dynamic emails
We Stopped Data Brokers From Stealing Personal Data
Role: Concept Development, UX/UI Direction
Results: Enrolled 1MM customers and protected 9MM customer records in the first month