Brand Promise: To provide affordable, reliable, ever-cleaner energy.

Problem: Fragmented and outdated, the Chevron digital ecosystem was in need of rearchitecting. The system needed to serve diverse audiences (from investors to engineers to job seekers and community partners) while reflecting Chevron’s legacy of trust, innovation, and sustainability.

Insight: By identifying efficient and clean design solutions, we can live up to the brand promise on a system level.

Solution: From dense pages to lightweight storytelling moments, the new design system extends across chevron.com, newsroom content, campaigns and social. We reduced design-to-development time by nearly 50% and delivered on the promise of a clean, on-brand experience.