DISCOVER FINANCIAL SERVICES

DISCOVER FINANCIAL SERVICES

One Behemoth of a
Financial Design system

One Behemoth of a
Financial Design system

One Behemoth of a
Financial Design system

Brand Promise: To help cardmembers achieve a brighter financial future.

Problem: Fragmented design systems costs businesses time, money and customer trust. Discover's system was lacking cohesion across business units and leading to broken experiences and constant rework.

Insight: A scalable design practice across large organizations can reduce inefficiencies, create seamless customer journeys and enhance the overall user experience—not to mention high customer satisfaction ratings.

Solution: We created a single enterprise design system from the ground up for use across all businesses units: credit card, banking, loans, etc. This new accessibility-focused system ensures that by designing for all, we have a solid foundation that supports positive experiences for +57M customers.

Role: Creative Direction, UX/UI Design | YEAR: 2024

  • One universal design system

    /

    Results

    /

    ~50% reduction in Design Costs

    /

    ~34% increase in speed to market

    /

    Results

    /

    Acquired Design Governance across business units

    /

    evolved from Photoshop to Sketch to Figma

    /

One design system powering every Discover touchpoint—from complex flows to quick marketing moments across web, app, CRM, social, and campaigns.
One design system powering every Discover touchpoint—from complex flows to quick marketing moments across web, app, CRM, social, and campaigns.
A new single source of truth—a Figma and Storybook-powered library of 300+ design tokens, components, and dev-ready specs that aligned design, engineering, brand, and business teams while driving consistency and reducing tech debt and rework across every digital touchpoint.
A new single source of truth—a Figma and Storybook-powered library of 300+ design tokens, components, and dev-ready specs that aligned design, engineering, brand, and business teams while driving consistency and reducing tech debt and rework across every digital touchpoint.
While advertisers chase awards, Discover invests in better experiences. Outspent ten to one by Mastercard, Visa, and AmEx, we still ranked #1 in web and app satisfaction for Card and Bank seven out of nine years by relentlessly focusing on solving real customer problems.
While advertisers chase awards, Discover invests in better experiences. Outspent ten to one by Mastercard, Visa, and AmEx, we still ranked #1 in web and app satisfaction for Card and Bank seven out of nine years by relentlessly focusing on solving real customer problems.
2015 | 2016 | 2018 | 2019 | 2020 | 2022 | 2023

Let's connect and make great things happen.

CONTACT ME

Let's connect and make great things happen.

CONTACT ME

Let's connect and make great things happen.

CONTACT ME