
Brand Promise: To provide affordable, reliable, ever-cleaner energy.
Problem: Creating content in a fast-paced, regulated category requires agility. Traditional agencies often move too slowly and miss key storytelling moments.
Insight: With a small agency-level in-house team, we can get to finished and published content faster.
Solution: We expanded our production capabilities by investing in top people and equipment to capture b-roll, interviews, and core content across the globe. The result: a steady flow of engaging, timely content across our website, Newsroom, and social channels.
Role: Creative Direction


