Brand Promise: To create trucking transportation solutions that help the world move forward.
Problem: PACCAR had a new AI-powered recommendation engine, but an outdated design system kept it from scaling to its full potential.
Insight: Knowing what customers will need isn’t enough—we need to bridge the gap between what the AI knows and what customers actually experience.
Solution: We built a flexible, AI-enabled CRM design system that taps into the new recommendation engine, turning predictive data into personalized offers and resulting in ~$250MM in incremental sales.
Role: Creative Direction | YEAR: 2022
Over 3 million emails delivered in year one
A master template system across 3 brands: Peterbilt
A master template system across 3 brands: Kenworth
A master template system across 3 brands: TRP Parts
Dynamic modules for annual campaigns
Machine learning to build personalized experiences
Leverage system for extended business units
