Brand Promise: To help cardmembers achieve a brighter financial future.

Problem: Many credit card brands offer the same mix of products, but do little to ease people's money anxieties.

Insight: By designing tools around real behaviors, you can transform a brand into a trusted partner.

Solution: We reimagined and innovated the finance experience. Privacy Tracker lets you remove personal data from sites that took it without permission. Fit Fund connects everyday health tracking with automated savings. Freeze It, now an industry standard, turns card security into a simple on/off switch. These concepts all help Discover step out of the financial sector’s sea of sameness using human-centered innovation to protect customer privacy, encourage better habits, and offer more control over their financial lives.